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Overall a good book with plenty of references, which I like If you have been marketing in the B2B world for sometime there will be sections that you can speed read through as no digestion is needed. Finally a communications marketing book that is written for businesses I enjoyed reading this book Most social media case studies are about Southwest or Starbucks or other prominent consumer companies Well it s no secret that people like those companies because they are fun This book provided a great look at what the other side of business can do And the secret is that it s even easier for many B2B companies to succeed with social media tools because, presumably, they know their target audience better. Great book and reference for the professional who cannot spell social media or any of its specific platform Old school folks looking to get into new media for their business company, this book is for you. Good overview of ways to use social marketing in the B2B world Lots of great software and tools mentioned to help with the process.
Sound insights and advice. The impact of social media on marketing and sales is a hot topic The Retail Revolution in the B2C segment is manifest and yes, simple technology disrupts the B2B market in a similar way.The concept of listening to industries, lead generation and building relationship are still fundamental concepts for any B2B marketeer But as in so many ohter disciplines, social media impacts the best practices in an agressively way.Working in the operations field, I read some books about social media recently One missing element was social media in B2B Now one can read Paul Gillin s and Eric Schwartzman s Social Marketing tot the Business Customer.We all are aware of the huge growth figures for the spending on social media Double digits even in a B2B market in the forth coming years Implying huge challenges for every professional dealing with the challenges of social marketing in a B2B environment.Yes, i know relationships in a b2b environment were social in the old world.So what s new For me the authors outline elaboretely what is possible with social media and how things are getting done I like books that refer to apps, sites and other resources The authors show that they have a vast knowledge and revealed at least for me many nuggets And that time impacts the relevancy of some of these resources, is a consequence of the fast changing market of technology providers.Their approach is very methodical Three parts aptly named Setting the Table, Tools and Tactics and Going to Market And as any b2b marketeer knows the latter takes the most time and in this case is 50% of the content.The book explores the concepts extensively and gives examples, what challenges companies met and how they were overcome With the possibility to apply these these concepts in your professional working environment sales, marketing and to a certain extent customer service.The coreThe first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets Decisions are made on value, not impulse Buying cycles are complex, often with many stakeholders involved Relationships and support are critical Bet the business decisions demand discipline, knowledge, and lots of information.This hands on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long term client relationships, gaining stakeholder support, building a transparent organization, and what s coming next.Features plentiful examples, case studies, and best practicesFocuses on the channels that are most effective for B2B marketersBuilds on the authors than 30 years of combined experience in the new media social media space, as well as two previous successful booksMy rating4,0 stars on a scale 0 5.This bookoffers instructive lessons for every business leader and professional, working in the field of social marketing, sales or customer service.Lots of cases and references, presented simply Based on the chosen approach, as a reader I enjoyed the manyexamples and references of applications.This book is recommended reading for anyone who is interested in connecting to the changing context in a B2B business world It is then up to you how that knowledge and information will be applied by you to realize sales targets of professional objectives. ^Download Epub ⇰ Social Marketing to the Business Customer ↠ The First Book Devoted Entirely To BB Social Marketing BB Markets Are Fundamentally Different From Consumer Markets Decisions Are Made On Value, Not Impulse Buying Cycles Are Complex, Often With Many Stakeholders Involved Relationships And Support Are Critical Bet The Business Decisions Demand Discipline, Knowledge, And Lots Of InformationThis Hands On Guide Covers Topics Unique To This Segment, Including Cost Justification, Prospecting And Lead Generation, Matching Tools To The Sales Funnel, Building, BB Search Engine Optimization, Social Media Monitoring, Social Media Policy Development, Long Term Client Relationships, Gaining Stakeholder Support, Building A Transparent Organization, And What S Coming NextFeatures Plentiful Examples, Case Studies, And Best Practices Focuses On The Channels That Are Most Effective For BB Marketers Builds On The Authors Than Years Of Combined Experience In The New Media Social Media Space, As Well As Two Previous Successful Books Leverage The Vast Business To Business Potential Of Facebook, LinkedIn, Twitter, And Many Other Social Media Platforms Today With Social Marketing To The Business Customer